Healthcare Polyclinic
How did we create a distant brand identity for Polyclinic based in Dammam
- Client - Healthcare Polyclinic
- Industry - Healthcare
- Location - Dammam, Eastern Province
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Project -
Digital Growth Campaign | Social Media Marketing | Performance Marketing | Local SEO | Web Dev -
Product/Service -
Healthcare Polyclinic is a multispeciality clinic providing the most comprehensive care in Dammam.
How will you create a distant brand identity for a polyclinic in Dammam and help them add new patients to all their departments?
We focused on the “Don’t interrupt but Attract” strategy to boost brand awareness and position Healthcare as a leading medical service provider in the region.
Challenge?
Our client had a poor digital presence, with a website that did not function properly, a low social engagement rate, a lack of a content strategy, and no online appointment booking system.
We were in charge of increasing brand awareness, reaching out to the target audience, and converting them into new patients for the clinic via an online appointment booking system.
Our Approach
We chose a multichannel marketing strategy. Where we looked at and optimized the low-hanging fruits first. Our approach was simple, well researched and accurately executed. We made sure it was targeted and relevant.
Growth Activation ~ Website
We re-designed the website for our client, Healthcare Polyclinic. The previous site was slow, unresponsive, and not SEO-optimized.
Just the redesigning boosted the site visits by 55%
We optimized the website for broad keywords such as "polyclinic near me," "pediatrician near me," and so on. As a result, online appointment bookings increased by 75%.
