NOMADS EATERY

How a local eatery increased brand awareness by 73% organically in 5 months

The Challenges

  • Weak brand awareness in the region.
  • High competition
  • Underutilized digital platforms
  • Fawlty Facebook Targeting.

Our Approach to Tackle the Challenge

  • We identified the right channels to optimize Nomads’ reach based on the audience profile shared with us. After analysis, we selected these platforms suitable for the client’s marketing:
  • We relied on a thorough keyword research project to identify the most commonly used keywords in the region when looking for allergen-friendly food. The identified keywords included ‘healthy food in Brisbane’, ‘gluten-free food near me, and so on. We made certain that Nomads appeared in the top 3 Google My Business listings.

  • This helped us boost website traffic and business interactions through messages, calls and direction requests supported on google my business by 40%-50%.

  • Our strategy on social media was to educate and engage the audience. The current social media strategy needed to be spiced up with engaging content. We narrowed down the reel and story ideas

  • This helped us skyrocket their Instagram reach by 60%.

Final Results -

%
Increase in Brand Awareness lift
%
Increase in page 1 rankings on local search
%
Increase in GMB profile engagement